Funding from the GEM Road Safety Charity has recently helped the British Horse Society (BHS) to raise awareness of danger involving horses and riders in one of the UK’s highest-risk areas. New statistics reveal a worrying 134 per cent increase in road incidents with horses in the north-west of England. As part of its Look out for Laura campaign, the BHS has released two new videos to encourage drivers to pass horses safely on the road. The videos tell the story of two horse riders who rely on riding as a way to de-stress from their hectic, working lives. Both encourage drivers to think about how they look at, and empathise with, horse riders when they are out on the road. The Charity provided funding to assist with dissemination of findings across Lancashire, one of the country’s highest-risk counties.